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Citicoline has been used in scientific studies and shows a positive effect on both memory and cognition. As a plentiful source of choline, citicoline helps to transport dopamine, increasing its release into the brain.  There have been many clinical studies on the effectiveness of Citicoline which is primarily used to help memory loss. Our Citicoline has neuroprotective properties and is made from choline and cytidine.


Bacopa works with Citicoline to boost acetylcholine synthesis. It is a nootropic herb that has long been used in traditional medicine for cognitive enhancement. Studies have shown that it provides a positive effect on cognition and memory in people with cognitive decline.  Bacopa has also been shown to reduce anxiety in both the young and elderly. 

Lion's Mane

Lion's Mane has anti-inflammatory and antioxidant properties and is included to provide positive nerve health. Studies show that Lion's mane mushroom supports brain health. Our Lion's Mane is derived from Lion's Mane mushroom and fruit and is 100% vegan. 

Phosphatidyl Serine (PS) with Lecithin

Phosphatidyl Serine (PS) with Lecithin has been proven in clinical studies to show improvements in cognition and memory.  Studies have shown that it can reduce cortisol levels and the feeling of pain and works to assist the PEA and luteolin by contributing to nerve repair and the reduction of cortisol. Our Phosphatidyl Serine is derived from sunflower lecithin and is 100% vegan.


Enzogenol is a scientifically researched, high antioxidant, nootropic ingredient derived from the pristine and sustainable Pinus Radiata trees of New Zealand. It is produced using a pure water only extraction process from Pinus radiata bark grown in NZ’s pristine and unpolluted environment. The extraction conditions are optimised to protect the natural state of the polyphenols, preserving maximal antioxidant activity and health benefits.

Pyrroloquinoline Quinone

Pyrroloquinoline Quinone (PQQ) is an antioxidant that works with the PS to repair damage to nerves thereby reducing chronic pain over time. It assists to stimulate the biogenesis of new mitochondria which is needed for cells to make energy, manage pain and promote cellular repair and healing. By protecting neurons and stimulating nerve growth in the brain, PQQ also supports cognitive performance, including memory and attention. Our PQQ is derived from kiwifruit and is 100% vegan.

Rhodiola Root Extract

Rhodiola Root Extract is well known for reducing stress and fatigue and increasing cognition and attention providing a sense of well-being. It has been classified by some researchers as an adaptogen, meaning that it helps to make you less prone to physical and emotional stress. Some research has shown that this natural medicine may stimulate serotonin, norepinephrine and dopamine activity. Our Rhodiola Root Extract is derived from the Rhodiola Root and is 100% vegan.

Vitamin B6, B9 and B12

Vitamin B6 plays an important role in mood regulation, Vitamins B9 and B12 help to improve cell function and combat tiredness and difficulty concentrating.


Palmitoylethanoamide (PEA) works in the body on the endocannabinoid system and is used to reduce pain and inflammation. It is also an immunomodulatory, analgesic and is neuro protective. Ideally PEA should be consumed with food (preferably an evening meal containing 10g of fat/oil). This will enhance the rate of absorption.  Scientific studies have been undertaken to show the effectiveness of PEA for pain relief. Our micronised PEA is derived from sustainable palm oil and is 100% vegan.


Luteolin works to increase the bioavailability of PEA. It also has anti-inflammatory properties. The flavone luteolin has numerous useful actions that include: anti-oxidant, microglia inhibition, neuroprotection, and memory increase. Many researchers have reported that luteolin extract has been proven to improve the attention in students and the elderly with brain fog. Our luteolin is derived from vegetables and is 100% vegan.

New Zealand Green Lipped Mussels

Fresh New Zealand Green Lipped Mussels are extracted from licensed marine farms in the South Island of New Zealand's pristine coastal waterways. Extracts contain omega-3 fatty acids, amino acids, minerals and carbohydrates. Laboratory and animal studies have shown that omega-3 fatty acids have anti-inflammatory properties that are important for maintaining joint cell structure and function. Consuming New Zealand Green Lipped Mussels is considered to be environmentally sustainable as the harvest method causes no environmental damage to other marine life unlike the environmental damage that can be caused by over fishing.

Rosemary Extract

Rosemary Extract is sourced from New Zealand's finest rosemary growers. Rosemary is a rich source of antioxidants and anti-inflammatory compounds, which are thought to help boost the immune system, improve blood circulation, enhance memory and concentration and help prevent brain aging.

Nicotaminade Mononucleotide 

Nicotaminade Mononucleotide ("NMN" and "β-NMN") is a nucleotide derived from ribose and nicotinamide. NMN is made from B vitamins in the body, and is a molecule naturally occurring in all life forms. Like nicotinamide riboside, NMN is a derivative of niacin, and humans have enzymes that can use NMN to generate nicotinamide adenine dinucleotide (NADH). In mice, NMN enters cells via the small intestines within 10 minutes converting to NAD+ through the Slc12a8 NMN transporter. Because NADH is a cofactor for processes inside mitochondria, for sirtuins, and for PARP, NMN has been studied in animal models as a potential neuroprotective and anti-aging agent.

Nicotinamide Riboside Chloride

Nicotinamide Riboside Chloride is a chloride salt form of nicotinamide riboside(NR). NR is a new form pyridine-nucleoside of vitamin B3 that functions as a precursor to nicotinamide adenine dinucleotide(NAD) or NAD+. Nicotinamide riboside chloride is a crystal form of Nicotinamide riboside (NR) chloride. Nicotinamide riboside chloride increases NAD+ levels and activates SIRT1 and SIRT3, culminating in enhanced oxidative metabolism and protection against high fat diet-induced metabolic abnormalities.


Magnesium is the eleventh most abundant element by mass in the human body and is essential to all cells and some 300 enzymes. Magnesium ions interact with polyphosphate compounds such as Adenosine triphosphate, Deoxyribonucleic acid and Ribonucleic acid. Hundreds of enzymes require magnesium ions to function. 

Black Pepper Extract 

Black Pepper Extract is a standardised extract, prepared from the dried fruits of Piper nigrum (black pepper) and contains a minimum of 95% Piperine. It is clinically studied for its ability to enhance the bioavailability of the nutrients. Not only is it an anti-inflammatory and an antioxidant, but it is also recognised as a bioavailability enhancer. Piperine is also a molecule that inhibits certain enzymes that would normally attack other molecules. Due to this, it was chosen to assist NMN to metabolise.

Vitamin B2 as Riboflavin

Vitamin B2 as Riboflavin is a vitamin found in food and is required by the body for cellular respiration. Food sources include eggs, green vegetables, milk and other dairy product, mushrooms, and almonds.

Grape Seed Extract

Grapes are sourced from New Zealand's finest vineyards that produce dark grape colour varieties, predominately dark black and dark red grapes. Given New Zealand's unique geographical location that allows the lowest carbon monoxide gas particles of pollution per cubic centimetre of air in the world and a climate that has four distinct seasons, New Zealand grown grapes are considered the finest in the world with many medicinal properties.

Krill Oil

Krill Oil is derived from a species, Euphausia Superba, that comes from the pristine Antarctic waters of the Southern Ocean. The Antarctic krill is an important species in the context of biogeochemical cycling and in the Antarctic food web. It plays a prominent role in the Southern Ocean because of its ability to cycle nutrients and to feed penguins and baleen and blue whales. Our Krill Oil is sourced from Aker BioMarine, the only sustainable harvested krill fishery company in the world that is certified Eco-Harvesting by the Marine Stewardship Council. The company uses Eco-Harvesting, a technology that brings live krill on board the boat and prevents the unnecessary by-catch such as birds and sea mammals. It also reduces the waste incurred by traditional methods when a proportion of the catch at the bottom of the net is rendered unusable through pressure from the rest as it is hauled aboard.

New Zealand sourced Astaxanthin

New Zealand sourced Astaxanthin is created in a sterile, controlled environment in New Zealand that is created for algae, free from outside microbes and heavy metals. Haematoccoccus Pluvialis algae are cultured with purified filtered mountain spring water to avoid contamination. After a few months of nutrition, the algae reaches maturity. The algae is then exposed to UV light and seeks to protect itself by producing Astaxanthin. The natural Astaxanthin is then extracted using a supercritical CO2 process. The concentrated Astaxanthin is set into gel capsules ready to be taken as a supplement.

Organic Flaxseed Oil

Organic Flaxseed Oil is a colourless to yellowish oil obtained from the dried, ripened seeds of the flax plant (Linum usitatissimum). The oil is obtained by using an expeller pressing process. Flaxseed oil is a natural source of omega 3 fatty acids. It is sourced from New Zealand’s finest Flax Seed growers and is 100% certified organic. 

Mānuka honey

Mānuka honey is a monofloral honey produced from the nectar of the mānuka tree, Leptospermum Scoparium. The word mānuka is the Māori name of the tree. Mānuka honey is produced by Apis mellifera bees foraging on the mānuka (Leptospermum scoparium). It grows uncultivated throughout New Zealand. Mānuka honey is markedly viscous. This property is due to the presence of colloid. Nectar from Mānuka produces a honey boasting unique medicinal and antibacterial qualities.

Bee pollen

Bee pollen is a ball or pellet of field-gathered flower pollen packed by worker honeybees, and used as the primary food source for the hive. It consists of simple sugars, protein, minerals and vitamins, fatty acids, and a small percentage of other components.

Royal Jelly

Royal Jelly is a honey bee secretion that is used in the nutrition of larvae and adult queens. It is secreted from the glands in the hypopharynx of nurse bees, and fed to all larvae in the colony, regardless of sex or caste. During the process of creating new queens, the workers construct special queen cells. The larvae in these cells are fed with copious amounts of royal jelly. This type of feeding triggers the development of queen morphology, including the fully developed ovaries needed to lay eggs. Studies have suggested that royal jelly is likely to enhance collagen production, vasodilation, in reducing premenstrual syndrome effects, and as a postmenopausal treatment in humans, and against Alzheimer's disease in animals.


Propolis is a resinous mixture that honey bees produce by mixing saliva and beeswax with exudate gathered from tree buds, sap flows, or other botanical sources. It is used as a sealant for unwanted open spaces in the hive. Propolis is used for small gaps (approximately 6 millimetres (1⁄4 in) or less). When foraging, worker bees primarily harvest pollen and nectar, while also collecting water and plant resin necessary for the production of propolis.